American Family Field

The Milwaukee Brewers and Jones Sign partnered to transform theMilwaukee Brewers ballpark into American Family Field. Throughout the nine-month project, Jones Sign managed all aspects of integrating the new brand into the facility and architecture, including conceptual design, design engineering, pre-construction, permitting, modular fabrication, and installation. Jones Sign created and installed a total of six signs for the ballpark. The largest sign sits above the main stadium entrance where the stadium roof separates to open. The remaining signs are placed above the scoreboard, on two sides of the clock tower, and on the pylon sign along Interstate 94. All identity signage will be internally illuminated with thousands of LED lights that total more than two miles in length. The main stadium entrance sign contains one mile worth of LEDs alone.